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GreatWill 2025 Annual Gala

Anny Huang 7 min read
Woman speaking into a microphone while reading from a booklet on stage with Chinese event text behind her

1. Gala Opening & Atmosphere Building

The Great Will 2025 Annual Gala themed “Data-Intelligence Driven, Sci-Tech Innovation Led” kicked off as scheduled.

The venue adopted tech blue as the main tone, integrated core product elements and technical symbols such as GPS positioning, dash cam and AI algorithms, and fully created a strong atmosphere of “Sci-Tech Innovation, Professionalism and Forging Ahead”.

All employees gathered together to recall the journey of hard work, set off for a brand-new journey, witness the annual grand ceremony belonging to Great Will, and feel the company’s firm belief in deepening its roots in the industry and striving for the top.


2. Leadership Speech & Core Orientation

As the core of the gala, the leadership speech comprehensively conveyed the company’s annual development achievements, future strategic planning and corporate culture core, and focused on three key points to point out the way forward for all employees:

First, the annual review.

In 2025, the company deepened its efforts in core fields including cloud-based video remote information processing, vehicle GPS tracker and dash cam, successfully completed the iteration of 3 core products and 2 major AI technological breakthroughs.

The newly established Video Technology and AI Algorithm Department advanced steadily, the market layout was continuously expanded, the coverage of commercial fleet services was further extended, the team scale achieved high-quality expansion, and the R&D and business teams worked together to deliver an outstanding report on sci-tech innovation development.

Second, the development planning.

Based on the company’s leading advantages in the industry, it was clearly stated that 2025 would take “Data-Intelligence Driven, Sci-Tech Innovation Led” as the core, continuously increase R&D investment, deepen the integration of AI algorithms (DMS, ADAS, facial recognition, etc.) with core products, expand more high-quality cooperative resources for commercial fleets, promote the quality improvement and upgrade of products and services, and consolidate the core competitiveness in the industry.

Third, the cultural inheritance.

The corporate culture of “Integrity, Innovation, Collaboration and Win-Win” was reaffirmed, and it was emphasized that the technical accumulation of the R&D team and the practical dedication of all employees are the core driving forces for the company’s development.

All employees were encouraged to base themselves on their posts, dare to innovate, break through the development boundaries hand in hand, and jointly build the long-term development blueprint of the company.


3. Departmental Meetings & Goal Clarification

During the gala, all departments held special meetings respectively. Combined with the company’s overall development planning, they clarified the core goals, work priorities and responsibility division of each department in 2025, so as to ensure the effective implementation and coordinated advancement of all work:

Marketing Department

Focus on the company’s core products (GPS tracker, dash cam, VSS Vehicle Service Software, etc.), clarify the direction of integration and optimization of channel resources, focus on promoting the layout of online marketing, build a diversified online promotion matrix, provide high-quality and accurate channel resource support for the business department, and help improve the market penetration rate of products.

Business Department

Business Department①

Comprehensively reviewed the 2025 performance completion, summarized the achievements in core product sales and commercial fleet cooperation, and at the same time deeply reflected on the deficiencies in customer connection and demand response as well as the core reasons for lost customers.

The department staff adjustment plan was clarified, the 2025 business goals were refined, the post responsibility division was implemented, the collaboration with the product and marketing departments was strengthened, and all efforts were made to improve the customer retention rate and cooperation conversion rate.

Business Department②

In view of the unfulfilled performance goals in 2025, in-depth analysis was conducted on the problems in product adaptation, market connection and team collaboration, and targeted improvement plans were formulated.

The business processes and customer service models were optimized, the direction of department staff adjustment was clarified, the phased goals and responsibility division in 2025 were refined, and multiple measures were taken to ensure the successful completion of the annual goals.

Product Center (Procurement Department)

Reviewed the sales performance of various products (GPS tracker, dash cam, high-end AI products, etc.) in 2025, compared the market feedback and sales data of different product types, and summarized the advantages and deficiencies in the procurement and product supply links.

Combined with the company’s 2025 sci-tech innovation planning, the new product procurement channels and product development directions were clarified, with a focus on connecting with high-quality suppliers, and cooperating with the Engineering Department to optimize product technical parameters, create more competitive high-tech products, and meet the diversified and high-quality needs of commercial fleet customers.

Administration and Human Resources Department

Focus on the company’s standardized development and employee growth, and clearly stated that 2025 would further improve and optimize the company’s various rules and regulations, with a focus on optimizing the staff assessment system to ensure fair, just and open assessment and fully mobilize employees’ work enthusiasm.

At the same time, increase the intensity of talent introduction, focus on absorbing high-quality new blood in the R&D and business fields, and inject new vitality into the company’s sci-tech innovation and business expansion.

Finance Department

Cooperate with the company’s overall development planning, further improve and optimize the company’s financial management system, standardize financial processes, and improve the efficiency of financial services.

At the same time, actively strive for various policy supports, launch more staff welfare and preferential policies, effectively safeguard staff rights and interests, and enhance employees’ sense of belonging and happiness.

Operations Department

Based on the company’s core business and industrial development trends, comprehensively plan the company’s overall development direction and work arrangement in 2025, clarify the annual core development goals, break down the goals to each quarter and each department, coordinate the advancement of all departments’ work in an all-round way, ensure the implementation of the company’s various strategic deployments, and promote the sustained and healthy development of the enterprise.


4. Annual Commendation & Power of Role Models

To commend the advanced and inspire progress, a grand annual commendation ceremony was held at the gala.

Around the four dimensions of “Sci-Tech Innovation Contribution, Business Tackling, Collaborative Cooperation and Service Commitment”, a number of awards such as Annual Excellent Employees, Excellent Teams and Sci-Tech Innovation Pioneers were selected to recognize the individuals and teams that made outstanding contributions to the company’s development, product R&D and business expansion in 2025.

Award-winning representatives took the stage to share their experience and insights and convey the power of forging ahead.

All employees saluted and learned from the role models with warm applause, which further condensed the strong atmosphere of “Learn from Each Other, Strive for Excellence and Forge Ahead”, and also highlighted the company’s corporate culture of valuing talents and encouraging innovation.


5. Oath-Taking Ceremony of the Business Team

The oath-taking ceremony of the business team ignited the fighting spirit of all business staff.

The heads of the business departments led all business staff to take a solemn oath with sonorous and forceful words, which not only expressed the firm confidence in the 2025 business goals, but also conveyed the determination to “Overcome difficulties, charge forward, go all out and fulfill missions as promised”.

Each oath condensed into the power of forging ahead, which not only demonstrated the high morale of the business team, but also infected every employee at the venue, injecting strong motivation into the company’s 2025 business expansion.


Gala Conclusion & Embarking on a New Journey Together

The Great Will 2025 Annual Gala themed “Data-Intelligence Driven, Sci-Tech Innovation Led” came to a successful conclusion.

This gala is both a comprehensive review of the company’s sci-tech innovation, business advancement and team building in 2025, and a grand launch of the brand-new journey in 2025.

In the new year, all Great Will employees will adhere to the philosophy of “Data-Intelligence Driven, Sci-Tech Innovation Led”, keep the leaders’ instructions in mind, learn from the power of role models, base themselves on their respective posts, unite as one and forge ahead with practical actions.

We will continue to deepen efforts in core fields such as cloud-based video remote information processing, GPS tracking and AI algorithms, and forge ahead beyond boundaries hand in hand with a more high-spirited attitude, a more pragmatic style and a more innovative spirit, to jointly compose a new chapter for the company’s high-quality development!

 

 

 

 

Anny Huang

General Manager

Marketing Director at Huizhou GreatWill Industrial Co., Ltd., bringing 10 years of hands-on experience in GPS trackers and dash cams, with a focus on product positioning, market communication, and marketing strategy.

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